This article explains what happens after you send a campaign. You’ll learn what the different status updates you receive mean so that you can then decide what to do next to keep your campaign sending.
What happens once I have sent a campaign?
After you send a campaign, you’ll receive a status notification informing you of where you send is up to.
These notifications are designed to:
- Facilitate transparency when it comes to the status of your campaigns
- Manage expectations around data availability in reporting
- Keep you informed about what may be delaying or preventing your campaign from sending, so that you can address any issues and prevent similar issues in the future.
This is especially helpful when sending high-volume campaigns, where reporting data may take a little longer to process.
What do the different status notifications mean?
Sent - your campaign has been sent successfully. Prior to this you will see one of the pop ups below, you'll need to click Confirm to proceed with sending or Cancel if you'd like to make a change first.
Cancelled - There is an unexpected error while the broadcast is processing OR you have manually cancelled a scheduled broadcast. If you didn't cancel a scheduled broadcast but received this error, it would be best to contact our support team to find out what caused this to happen.
Rejected - Your broadcast has been rejected by our compliance team or may not meet the requirements of the regulators in the region you are sending to. In this instance it would be best to contact our support team to find out why the campaign was rejected so that you can make any necessary adjustments before attempting to resend it.
Insufficient funds - Your prepaid/trial account balance is lower than needed for your campaign - for example, I have 3000 prepaid credits, I send the broadcast to 8000 recipients, the first 3000 messages are delivered and the rest are stopped. In order to continue with the campaign you will need to top up more credits. You will also be presented with a pop up that has a link to the top up page.
You may also see the pop up below if you have reached your SMS limit. You can adjust this by clicking the Change limit button. If you're already at the system limit you may need to contact support, more information about SMS limits can be found in this article.
On Hold - Your campaign is likely being reviewed by our compliance team. More information can be found below but essentially this may cause a slight delay to the campaign and a further status update will be provided once it has been reviewed.
Why might my campaign be held?
Campaign hold filters in the Sinch Hub help keep SMS messaging safe and trusted. These filters pause high-risk or unusually large campaigns for a quick review — typically in under 60 seconds — to reduce the chances of messages being flagged as spam or blocked by carriers. This helps protect your sender reputation, keeps your messages deliverable, and ensures your customers continue to trust what they receive.