A Business Administrator is the highest-privileged role you can assign to a user in ACMA Assist.
This role is optional - but important - because it controls who in your organization can manage access and perform key actions related to the Sender ID Register.
Business Administrators do not need to be Australian Business Register (ABR) contacts.
They are simply users that your organization trusts to oversee ACMA Assist access and administrative functions.
You can assign this role to more than one person if needed.
For official ACMA documentation, see the SMS Sender ID Register user guide (PDF).
Example:
Your ABR contact sets up ACMA Assist but doesn’t want to manage approvals.
They make the Marketing Manager a Business Administrator.
That manager then:
approves alphas directly
adds/removes staff access
keeps the monthly access list clean
Role |
What they can do |
When to use |
|---|---|---|
Business Admin |
Full control, invite/manage users, approve/revoke Sender IDs, view records |
When ABR contact wants to delegate |
Authorized User (Basic) |
Only the permissions the admin assigns (e.g., approve Sender IDs only) |
When you want tight access control |
What a Business Administrator can do
1. View all client records
Business Administrators can access and switch between all ABNs (client records) that your organization has added to ACMA Assist.
2. Authorize and manage other users
Business Administrators can invite new users, set permissions, and remove access.
This includes the ability to assign the same Business Administrator role to others.
3. Manage Entity Associate access requests
Business Administrators can approve or decline associations made by external organizations.
4. Grant granular permissions
When inviting a user, Business Administrators can choose what the person is allowed to do - for example:
Confirm Sender IDs
Register Sender IDs
View invoices
View telco details
This lets you give people only the access they need.
5. See who currently has access
Business Administrators can view the full list of users who have access to your organization's ACMA Assist account(s).
6. Manage records
Business Administrators can add or remove the ABNs that appear in the Sender ID Register.
To add a new ABN, the user must enter the ABR-registered email for that ABN to complete verification.
For full role definitions, refer to the ACMA Sender ID Register user guide (PDF).
Ongoing responsibility: reviewing monthly access reports
Important: Because ACMA Assist access is tied to personal MyID emails, disabling someone’s work account does not remove their ACMA access. Only a Business Administrator can remove them.
Business Administrators will receive a monthly email from ACMA Assist that lists every user who currently has access to your organization's ACMA Assist account.
This is important because:
ACMA Assist access uses each user’s personal MyID email.
Removing someone’s work email will not remove their ACMA Assist access.
Only the Business Administrator can keep this list accurate.
What to do each month
Review the ACMA Assist access report emailed to you
Identify anyone who has left your organization or no longer needs access
Log in to ACMA Assist → go to Authorized users → remove or update their access
This helps ensure your organization remains compliant and secure.
What a Business Administrator cannot do
Even with the highest level of access, Business Administrators cannot:
Edit the business’s ABR data
Change the ABN or legal entity details stored in ACMA Assist
Override ACMA validation rules
Approve Sender IDs for organizations they are not authorized under
Log in without MyID (all access is tied to personal identity verification)
When should you make someone a Business Administrator?
Choose someone who:
Understands your organization's compliance obligations
Is involved in managing alphanumeric Sender IDs
Can respond promptly to monthly ACMA access reports
You trust to manage access for other users
If your ABR contact wants to delegate ongoing ACMA Assist responsibilities, making a hub user or team lead a Business Administrator is often the cleanest approach.
Summary
A Business Administrator is essentially your organization's ACMA Assist access manager.
They control who can log in, who can approve Sender IDs, and keep your access lists clean over time.
Assign this role carefully - but use it to reduce dependency on ABR contacts and keep the flow of Sender ID approvals smooth and secure.